NFWC 2010 - How to Build Your Business with a Book - ELINOR STUTZ - Recording +Transcript

How to Build Your Business with a Book - Presented by Elinor Stutz as part of the 2010 Nonfiction Writer's Conference


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How to Build Your Business with a Book
Presented by Elinor Stutz
as part of the 2010 Nonfiction Writer's Conference

How to Build Your Business with a Book

Although I enjoyed much success in my former corporate sales career, upon announcing at networking events that I was a sales trainer, the men laughed so hard believing I couldn’t possibly know enough, and the women turned into sprinters making the 50 yard dash to the exit door in record time!

I began reading marketing materials and they all stated one fact in common: “If you want to be successful in business, you must write a book!”

We will review the steps in my journey and how you can apply these to your own business (and avoid some mistakes along the way!).

* How I began the publishing journey
* Advantages/disadvantages for both self-publishing and publishing
* How my business evolved as a result of the book
* Types of media coverage authors receive
* How your book can be a springboard for new ideas
* How I use social media to attract opportunities and what has come my way
* What’s happening with my latest book: HIRED!

It is my belief that writing a book is one of the all-time best strategies you can implement that will change the face of how you conduct business, your level of confidence and willingness to take calculated risk to pursue new opportunities. All combined, your business will accelerate exponentially. Come prepared to take notes!

Elinor Stutz is the author of Nice Girls DO Get the Sale and HIRED! How to Sell Yourself in Interviews.

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