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Building Long Shelf Life for Your Book - BARBARA WINTER - Transcript

Building Long Shelf Life for Your Book -- Presented by Barbara Winter as part of the 2010 Nonfiction Writers Conference.

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Building Long Shelf Life for Your Book
Presented by Barbara Winter
as part of the 2010 Nonfiction Writer's Conference

Building Long Shelf Life for Your Book

Speaker: Barbara Winter

Although authors secretly (or not so secretly) long to see their names on leading best seller lists, only a few books manage to accomplish such a feat. Many of those are here today and gone tomorrow.

Books that aren’t bestseller material often disappear before their time. According to one source, the average book spends less than two months on bookstore shelves. What if you could find a way to keep your book selling year in and year out?

Building long shelf life is what this teleclass is about. You’ll discover:

* How to stay enthusiastic about your book (after all the months you spent writing it)
* How to build your expert status as you build book sales
* How to keep building an audience even if your publisher isn’t helpful
* How to get into the conversation and open up to off-the-beaten path opportunities

If you are an author who suspects it might be easier to find a new audience than it is to write a new book, this is the place to learn how it’s done. After all, Barbara J. Winter’s Making a Living Without a Job has been in print since 1993 and sold tens of thousands of copies over the years. She smiles every time a royalty check arrives.

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